Kuala Lumpur, 04 June 2018: In the aftermath of the GE13, merchants are celebrating with attracting offers to reignite the country’s economy. For Weststar-Maxus, the sole distributor for the Maxus range of vehicles in Malaysia, wheeling and dealing is all part of the company’s drive to rechart its growth momentum and build upon its customer confidence in Malaysia.
As part of its Ramadan campaign, running until 31 July, all Weststar-Maxus branches are offering customers an opportunity to trade their existing MPV for a brand new Maxus G10 with a rebate of up to RM10,000.
To qualify for the trade-in, the MPV must be six years old or less, in good running condition, with no illegal modifications, and no criminal records attached to the vehicle. A certified panel of Weststar-Maxus technicians and dealers will evaluate the vehicle within 24 hours before accepting the trade-in.
“We offer the highest trade-in value compared to the market standard and other used car dealers,” confirms Tan Sri Syed Azman Syed Ibrahim, Group Managing Director, the Weststar Group. “It is an excellent deal for families looking for a ‘people mover’ that can easily accommodate 10 people.”
As an extension of its campaign, Weststar Maxus is now offering a five-year warranty (or 120,000 km mileage) with two years free servicing for new Maxus G10 customers. The extended warranty, based on positive market response, is aligned to the current market practice.
“We’re making a great leap forward to become a mainstream player in Malaysia,” says Azman. “Our goal is to build an extensive network throughout the country and offering services competitive with other leading industry players.”
Weststar Maxus has opened two new 3S (Sales, Service and Spare Parts) showrooms in Plentong, Johor Bharu and Bukit Mertajam, Penang, to serve its Southern and Northern customers. In the Central region, the Weststar Maxus Parts Centre based in Klang operates 12 hours daily to ensure a fast turnaround and delivery time.
To accelerate its marketing push, Weststar-Maxus has engaged a celebrity family – Awal Ashaari, Scha Alyahya and Lara Alana – as Maxus G10 brand ambassadors. The trio, famously known as “Schawalara”, are scheduled to share their Maxus G10 experience with their social media followers in the next 12 months.
Good deals / 2
“The public image as a young, on-the-go family fits in perfectly with our brand proposition,” notes Azman. “With more than 19 million followers on Facebook, Twitter and Instagram, the celebrity family ranks as the most popular family in Malaysia, Singapore and Brunei.”
Weststar-Maxus plans to feature the family in its future advertising campaigns and a series of videos.
Awal is a well-known television presenter and actor while Alyahya is a popular actress, television host and model. Their daughter Lara is a reality television star and an Instagram sensation with four million followers, with the highest social media following for children under 13 years of age.
Weststar Maxus will also continue to offer the Maxus G10 and V80 commercial vehicles with zero percent GST effective until 1 September pending the implementation of the Sales and Services Tax (SST) by the Government.